MAMARONECK, NY – June 25, 2007

The Most-Talked About Archie Comics Story Of The Year Is Now Available In One Convenient Collection!

This spring, the world of Archie Comics was rocked by the publication of BETTY & VERONICA DOUBLE DIGEST #151, featuring the first installment of “Bad Boy Trouble,” an epic tale spanning four issues that found Riverdale’s favorite teens rendered in a realistic style! Not since the comic book adaptation of the TV-movie, ARCHIE: TO RIVERDALE AND BACK AGAIN, has the gang looked so real you could touch them!

When news of this ground-breaking story broke, it caused quite a stir… imagine, Riverdale's teens with a whole new look! The news of Archie Comics’ flagship characters getting an extreme makeover caused a deafening buzz. From TV news reports to newspaper stories, magazine articles and internet blogs, everyone weighed in with their opinions on the change. The excitement reached a fever pitch at this year’s second annual blockbuster New York City Comic-Con, where both fans and media alike swarmed the Archie Comics booth, hoping to learn more about this major event!

The “new look,” while it inspired months and months of debate over and media coverage surrounding Betty and Veronica’s new looks, was only half the story. The other factor that caused great excitement and anticipation was the intriguing story that brought a new “edge” to Riverdale. When Nick St. Clair rides into Riverdale on his motorcycle, Veronica is smitten. She likes Nick's air of assurance and his knack for getting noticed. The only problem, is Nick gets noticed for all the wrong things! Nick quickly alienates all of Ronnie's friends, especially Betty. Is this handsome rebel the boy of Veronica's dreams, or just plain trouble? Will Betty and Veronica's friendship come to an end over the new boy in town?

Now, all four installments of this heralded tale from BETTY & VERONICA DOUBLE DIGEST issues #151 through #154 are available in one convenient, affordable edition. The special 5 x 7 & ½ inch format contains 112 full-color, thrill-packed pages, with a low cover price of only $7.49 US! Whether reading it again or discovering it for the first time, don’t miss the most talked about Archie story of the year!

BETTY & VERONICA: BAD BOY TROUBLE, ships 9/12. 112-page, full color paperback, $7.49 US. SCRIPT: Melanie J. Morgan. ART: Steven Butler.