(San Diego, CA; September 08, 2008) – When IDW Publishing announced they had reached a deal with Hasbro to plan a re-launch of the G.I. JOE comic book franchise, they kept their mission plans secret. But now, with the impending release of the kick-off issue, October’s specially priced G.I. JOE #0, it’s time to discuss the plans in detail.

G.I. JOE #0, a $1.00, 24-page comic being released next month, will debut three new series launching in early ’09. The issue contains three stand-alone five-page stories unique to the #0 issue, as well as character sketches and commentary from artist Robert Atkins, previews of upcoming covers, and interviews with the new G.I. JOE creators. The issue features two regular covers, one from Dave Dorman and one from JonBoy Meyers, as well as two special incentive covers from Atkins and a wraparound image by Ben Templesmith.

As to the content of the stories themselves, well, so far, the only news announced to fans has been the return of acclaimed G.I. JOE writer, Larry Hama and the addition of artist Atkins. While Hama is indeed back in the fold, he’s returning as part of a larger action team that will present these three initial comic book series in which G.I. JOE and COBRA are fully revitalized and re-established for a new generation of fans.

The first title to come storming out of the gate in January will be the singularly titled G.I.JOE, written by Chuck Dixon and featuring art by Atkins. This title moves ahead in the timeline from Hama’s series and looks at the fledging G.I. JOE organization as it explores an all-new threat, a shadowy organization that is first introduced to the team in a #0 issue story. Dave Johnson (100 Bullets) will provide covers for the series, as will Atkins. The first issue features a special wraparound variant cover by superstar artist Gabriele Dell’Otto (Secret War).

Larry Hama will be heading up G.I. JOE: ORIGINS, a series that re-envisions the G.I. JOE team for a new generation. Hama will be putting his great strength of blending strong characterization and action storytelling, honed over decades of writing these characters, to effective use in looking at the formations of the G.I. JOE organization and just who the characters on the team really are. Hama will be joined on this series by artist/colorist Tom Feister (Ex Machina). Each issue will come with two regular covers, one by Andrea Di Vito and one by Feister himself. The series launches in February.

G.I. Joe A New Beginning #0

Price: 0.80

Finally, launching in March will be the third round of this initial salvo: G.I. JOE: COBRA, a four-part miniseries written by Christos Gage and Mike Costa, with art by Antonio Fuso, and covers by Howard Chaykin (American Flagg) and Fuso. This series provides a unique look at the new status quo for the primary threat in the G.I. JOE universe. The series views the sinister COBRA organization from a ground-floor view as a familiar G.I. JOE team member seeks to infiltrate Cobra and learn their inner workings.

In addition to these titles, IDW will be launching comics that lead into next summer’s G.I. JOE live-action major motion picture from Paramount Pictures and Hasbro, as well as deluxe reprints of past fan-favorite tales. Details for both these projects will be released soon.

G.I. Joe #0 (item code AUG08 4120, a 24-page, $1 issue, will be available in October. G.I. Joe #1 launches in January 2009; G.I. Joe: Origins #1 debuts in February 2009; and G.I. Joe: Cobra #1 premieres in March 2009.

About IDW:
IDW is an award-winning publisher of comic books, graphic novels and trade paperbacks, based in San Diego, Calif. As a leader in the horror, action, and sci-fi genres, IDW publishes some of the most successful and popular titles in the industry including: television's #1 prime time series CBS' CSI: Crime Scene Investigation; Paramount's Star Trek; Fox's Angel; Hasbro's The Transformers, and the BBC's Doctor Who. IDW's original horror series, 30 Days of Night, was launched as a major motion picture in October 2007 by Sony Pictures and was the #1 film in its first week of release. In April 2008, IDW released Michael Recycle, the first title from its new children's book imprint, Worthwhile Books. More information about the company can be found at http://www.idwpublishing.com.

About Hasbro:
Hasbro (NYSE:HAS) is a worldwide leader in children’s and family leisure time products and services with a rich portfolio of brands and entertainment properties that provides some of the highest quality and most recognizable play and recreational experiences in the world. As a brand-driven, consumer-focused global company, Hasbro brings to market a range of toys, games and licensed products, from traditional to high-tech and digital, under such powerful brand names as TRANSFORMERS, PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, TIGER, CRANIUM and WIZARDS OF THE COAST. Come see how we inspire play through our brands at http://www.hasbro.com. © 2008 Hasbro, Inc. All Rights Reserved.