LOS ANGELES- February 25th, 2008 - When BOOM! Studios' new comic, WARHAMMER: CONDEMNED BY FIRE #1, hits stands this April, game fans everywhere will have a chance at gaining entry into the beta test of the highly anticipated massively multiplayer online role-playing game from EA Mythic, WARHAMMER® ONLINE: AGE OF RECKONING™.
Each copy of WARHAMMER: CONDEMNED BY FIRE #1 contains a scratch-off which reveals a code giving readers a 1-in-5 chance of entry into the WARHAMMER ONLINE beta test.
"As a crossover promotion, this is an excellent chance to expose WARHAMMER ONLINE fans to the ongoing narrative of the comic book," said Chip Mosher, Director of Marketing and Sales for BOOM!. "It also positions Direct Market retailers with a hot, interesting product to generate new traffic for their stores with a comic that can snag new readers who might come for the promotion and stay for the story."
EA Mythic's WARHAMMER ONLINE: AGE OF RECKONING, also known as WAR, is the upcoming massively multiplayer online role-playing game based on Games Workshop's Warhammer Fantasy world. Slated for release in 2008, the game features innovative Realm vs. Realm™ combat that immerses players in a world of perpetual conflict.
"We're thrilled to offer this kind of cross-promotion to our readers and I know they are going to love WAR. Having spent time playing the game during its beta test, I know it's the best of the best," said BOOM! Co-founder Ross Richie.
WARHAMMER: CONDEMNED BY FIRE is a five issue mini-series that directly follows BOOM!'s successful WARHAMMER: FORGE OF WAR mini-series, both of which are set in the Warhammer Fantasy world. Reuniting the WARHAMMER: FORGE OF WAR team of fan-favorite writers Dan Abnett and Ian Edginton with phenomenal art by Rahsan Ekadal, WARHAMMER: CONDEMNED BY FIRE concentrates on the exploits of Witch Hunter Magnus Gault. This tireless foe of Chaos roams the Empire seeking to stop the spread of dark magic and witchery of all kinds. To meet demand, WARHAMMER: CONDEMNED BY FIRE #1 will be overshipped to retailers, and BOOM! Studios will also be offering retailers an additional 3% reorder incentive.
Issues #1 through #5 are available now for pre-order at the BOOM! Studios website: http://www.boom-studios.com.
Please note that while one copy out of every five at random will have a valid code to the WARHAMMER ONLINE: AGE OF RECKONING beta test, there is no statistical guarantee that assures consumers one code for every five copies purchased.
 Warhammer Condemned By Fire #2 (of 5) Cover A |
Warhammer Condemned By Fire #2 (of 5) Cover B |
