Media Release -- GRAPEVINE, Texas--(BUSINESS WIRE)--Killer claws. Accelerated healing powers. Animal instincts. All elements of the Wolverine mystique, however, nothing even comes close to those legendary sideburns. In honor of Wolverine's most distinguishable trait – his mutton chops – GameStop (NYSE:GME), the world's largest video game and entertainment software retailer, today announced a nationwide search for the best sideburns to celebrate the launch of the X-Men Origins: Wolverine video game releasing on May 1, 2009.
Fans are invited to grow sideburns of their own and post a photo of themselves to GameStop.com/mutton to face off against other hairy competitors across the country. One winner will be announced each week between April 22, 2009 and May 22, 2009, and each will receive a $100 GameStop gift card. Hairy or not, all fans are encouraged to participate in the fun by visiting the web site to access a do-it-yourself link to sideburns that can be printed out for those unable or unwilling to grow chops of their own. Real or fake - any sideburn photo could be a winner!
"At GameStop, we are always looking for fun, unique ways to celebrate title launches," said Bob McKenzie, Senior Vice President of Merchandising for GameStop. "We couldn't think of a better way to recognize one of the most celebrated comic book – and now video game – heroes of all time, Wolverine, than by inviting fans across the country to pay tribute to his famous chops in their own way."
To enter for your chance to be a "Mutton Chop Madness" winner visit: www.GameStop.com/mutton.
About GameStop
Headquartered in Grapevine, TX, GameStop Corp., a Fortune 500 and S&P 500 company is the world's largest video game and entertainment software retailer. The company operates 6,207 retail stores in 17 countries worldwide. The company operates e-commerce site GameStop.com and publishes Game Informer(R) magazine, a leading multi-platform video game publication. GameStop Corp. sells new and used video game software, hardware and accessories for video game systems from Sony, Nintendo, and Microsoft. In addition, the company sells PC entertainment software, related accessories and other merchandise. General information on GameStop Corp. can be obtained at the company's corporate website: http://www.gamestopcorp.com.
