As most comic book investors know, the Brave & the Bold #28 is a major key issue because it contains the first appearance of perhaps the most famous superhero team of all time: the Justice League of America. Here, for the first time, Superman, Batman, Wonder Woman, Flash, Green Lantern, and Aquaman join one another to fight an enemy...
While the Avengers may have better brand awareness today due to the MCU, Stan Lee was actually copying the Justice League when he created the Avengers in 1963.
There are only 1,264 universal blue labels on the CGC Census.
Not surprisingly, this book is pretty rare even for a Silver Age key issue. CGC has only graded 1,264 universal blue label copies of this issue. In comparison, CGC has graded nearly four times as many (4,018) blue label copies of Avengers #1.
While there are probably hundreds of raw copies of this issue still out there in the wild, I would imagine most collectors would want to submit this book for grading for investment and grading purposes.
The most common grade on the CGC Census of the Brave & the Bold #28 is a 3.0 (130 copies). As for this particular copy listed on PWCC, there are 60 other 0.5s on the CGC Census. This is a very low-grade copy with spine split, a detached cover, and tape on its cover.
Personally, I don't mind these very low-grade copies of major key issues; it's the only way a person like me could ever even entertain the idea of owning a piece of comic book history. Like many other people, I can't really afford anything above a 2.0 for this issue.
The FMV of a 0.5 copy of the Brave & the Bold #28 is $1,200.
It's a little difficult to price this issue because there aren't many 0.5 copies on the Census; however, there were four recorded sales of 0.5s during 2023. Just after the peak of the "comic boom" in 2021, a 0.5 sold for an all-time high of $1,750 in February of 2022. Just over a year later, another 0.5 sold for $1,289 in March of 2023. Two months later, in May 2023, one 0.5 sold for $1,099 and then another 0.5 sold for $999 later that same month. Both were fixed-price sales on eBay.
Based on these sales, according to GoCollect, the FMV of a 0.5 copy of the Brave & the Bold #28 is $1,200. Considering that a 0.5 sold for $1,125 way back in 2016, it appears to me that this issue may have over-corrected in the wake of the comic boom.
In this particular case, the consigner is asking for $1,100 but is taking offers. Based on historical sales data, the $1,100 asking price seems eminently reasonable to me. One nice feature of PWCC's website is that it will tell you the minimum counteroffer that the consigner will consider. Here, the minimum offer the consigner will consider is $850. If you can get this book for $850, that would appear to be a great deal. Purchasing this book at that price point would be the lowest sales price for a 0.5 during the past three years.
Do you think the price is right for this CGC 0.5 copy of Brave & the Bold #1? Please let our community know in the comments section below!
