VeVe's recent drop of Stan Lee's digital collectible (NFT) has raised eyebrows in the worlds of Marvel, comic and superhero collectors everywhere. VeVe, a leading platform in the NFT space, has successfully capitalized on the iconic status of Stan Lee, the legendary creator of Marvel superheroes. This groundbreaking event marks a significant turning point in the collectibles industry, revolutionizing the way enthusiasts interact with their beloved characters. This review delves into the reasons why this historic NFT drop holds paramount importance for collectors worldwide.

Stan Lee Digital Collectible, on the VeVe App!VeVe's Stan Lee Digital Collectible Variants!

For those new to the VeVe app, digital assets or have qualms about "NFT's," here is a quick review on each partner (thanks to https://www.veve.me/post/stan-lee-universe-celebrating-stan-lee for these descriptions):

1) STAN LEE UNIVERSE

?The Stan Lee Universe is an all-new Universe based on Stan’s singular vision unifying his textured characters, his stories, his world-building along with its clearly defined rules, his tone, his sense of humor, his sense of wonder, his characters’ real-world personality clashes, and his cardinal rule of never, ever talking down to his audience.

Critically important to the successful building of The Stan Lee Universe will be the adherence to Stan’s concept of supervillains. In his own words, “The most popular and longest lasting superheroes are the ones with the greatest super-villains because, ultimately, it’s the super-villains who define the super-hero.”  Visit https://shop.stanlee.com/ to see more!

2) VEVE DIGITAL COLLECTIBLES

Founded in 2018, VeVe was created by collectors, for collectors to bring premium licensed digital collectibles to the mass market. With over 8 million NFTs sold, VeVe is the largest mobile-first digital collectibles platform and one of the top grossing Entertainment Apps in the Google Play and Apple stores.

VeVe’s 3D augmented reality photo mode allows collectors to interact with every digital collectible and share their collectibles through VeVe’s in-app social feed or on external social platforms.  In addition, VeVe uses Ethereum’s layer 2 scaling protocol, Immutable X, which provides instant trade confirmation, scalability (over 9,000 trades per second), zero gas fees, and a 99.9% reduction in environmental footprint. More on carbon neutrality.

NOW, on to the HISTORIC COLLECTING Part!

Commemorating Stan Lee's Legacy

Stan Lee, the visionary behind Marvel's most cherished superheroes, left an indelible mark on popular culture. With his passing in 2018, this NFT drop becomes a poignant tribute to his groundbreaking contributions. By converting his legacy into digital collectibles, VeVe, in partnership with THE STAN LEE UNIVERSE ensures that future generations can engage with and celebrate the creative genius of Stan Lee in an innovative and immersive manner. The NFTs become digital time capsules, preserving his artistic legacy for eternity.

Just imagine owning a physical copy of Amazing Fantasy #15, paired with its digital asset, further complemented by an ORIGINAL digital release of the Man Himself?  Now THAT would be a collection!

Uncommon Variant: Just 2922 Total MintsUncommon Variant: Just 2922 Total Mints

Exclusive Ownership & Rarity

VeVe's NFT drop grants collectors exclusive ownership of limited-edition digital assets that cannot be replicated or forged. These digital collectibles carry the aura of scarcity, elevating their desirability amongst enthusiasts. For Marvel, comic, and superhero collectors, owning these NFTs signifies possessing a rare and valuable piece of history. The allure of rarity enhances the emotional connection collectors have with their beloved characters.

Think about it...I would be hard-pressed to find ANY Marvel or Comic fan who didn't chuckle, or at least smile when seeing Stan's incredibly well-timed cameos in video games, movies & shows, now deeply nostalgic moments these assets convey.

Rare Variant: Just 2,400 Total MintsRare Variant: Just 2,400 Total Mints

Immersive and Interactive Experience

To enhance traditional collectibles, VeVe's NFTs offer incredible levels of interactivity. Collectors can showcase their digital assets in virtual showrooms, collaborate with other enthusiasts, participate in virtual events & post their pieces in fantastic, often mind-blowing art creations.

This immersive experience goes beyond static figurines, creating dynamic digital environments where collectors can truly engage with their favorite superheroes and characters. It fosters a vibrant community, uniting Marvel enthusiasts worldwide.

Ultra Rare Variant: Only 1,922 Total MintsUltra Rare Variant: Only 1,922 Total Mints

Opening New Revenue Streams for Creators

VeVe collectible drops not only offers collectors something very new and unique, but also opens up innovative revenue streams for creators, artists, partners and IP holders. With each NFT sale, creators and partners receive royalties, providing ongoing incentives to create fresh and exciting content for the platform & fans. This symbiotic relationship incentivizes the continuous expansion of the digital collectibles ecosystem, fostering creativity and innovation within the Marvel and comic communities.  I've said it before, but to see fantastic examples of this, check out METAVERSE LYFE on Twitter...

Of course, there is obviously a financial benefit to VeVe & its partners, where the sell-out of this VERY AFFORDABLE, $15 collectible store drop (in mere minutes) meant $124,410 in immediate, pre-aftermarket revenue.  This, however, is a huge benefit to all collectors of the platform - it means cash flow to grow the business, hire more talent, find & acquire more licensed IP partners/brands, secure the foundations, and ultimately market these early successes to more global users.

Early adopters may stand to benefit from this growth, and despite the risks of any investment or collecting option, are willing to bet on the deeply solid, historically significant intellectual property VeVe now distributes.

Secret Rare Variant: Only 1,050 Total MintsSecret Rare Variant: Only 1,050 Total Mints

Global Accessibility and Inclusivity

One of the most significant advantages of digital collectibles is their global accessibility. Regardless of geographic location, collectors from around the world can participate in VeVe's release of Stan Lee's creations (among MANY other brands like Star Wars, Disney, DC, Pixar, Coca-Cola, and more). This democratization of access levels the playing field for enthusiasts who might not have had the opportunity to own physical collectibles previously. VeVe's platform supports multiple currencies, making it easy for collectors to transact securely and seamlessly across borders.

With pending 'crypto' pay-in / cash-out options, adding to their already easy Apple or Credit Card Payment methods, BIG barriers of 'cryptocurrency' buying of NFTs are removed & opens a world of opportunity regardless of where one is located.

Enhanced Brand Engagement and Loyalty

MrFalcon Thor vs SpideyMrFalcon Thor vs Spidey

 

By embracing NFTs / Digital Collecting, Marvel demonstrates its willingness to grow with emerging technologies and cater to the evolving preferences of its audience, further strengthening brand engagement and loyalty among fans.

This bold move positions the brand as forward-thinking and innovative, resonating with collectors who seek more than just tangible memorabilia. VeVe's NFTs offer a gateway to a deeper emotional connection with Marvel's rich universe, solidifying long-term fan loyalty.

[caption id="attachment_253434" align="alignleft" width="280"]EVOLVD Collects Gets Stan Webbed Up! EVOLVD Collects Gets Stan Webbed Up![/caption]

GetRichie Throws a Spid-Lee Party!GetRichie Throws a Spid-Lee Party!

 

If you haven't grazed Twitter, Facebook, Instagram or Discord lately, you'd be missing out on THOUSANDS of posts of VeVe & DC community members sharing their love of this new collecting experience.  This drives incredible awareness, raising interest and new user potential via digital media distribution opportunities that never existed during the "print-only" era.

Delorean Time Machine Has a Guest Over!Delorean Time Machine Has a Guest Over!

The Internet enabled scaled, mass-marketing for brands...social media amplifies its ability to connect community, where Web3 is solidifying the benefits of true ownership that helps solidify brand loyalty.  We use the web every single day...it just stands to reason Marvel & Stan Lee saw digital collecting as the next great frontier in their legacies...

Summing Up

VeVe dropping STAN LEE as an NFT / digital collectible is certainly a key milestone in this writer's opinion, commemorating Stan Lee's legacy and cementing an experience that elevates traditional collecting to new heights. As the NFT ecosystem continues to evolve, embracing this technology offers enthusiasts an innovative way to continue connecting and sharing, their beloved superheroes for generations to come.

I think this quote from Stan is absolutely ideal at summing my thoughts above on where we're going:

"All I thought about when I wrote my stories was, 'I hope that these comic books would sell so I can keep my job and continue to pay the rent.' Never in a million years could I have imagined that it would turn into what it has evolved into nowadays."

(To see more great Stan Lee quotes, check out Parade.com)

"EXCELSIOR!"

*Any perceived investment advice is that of the freelance blogger and does not represent advice on behalf of GoCollect