Media Release -- Back in the spring of 2007, the world of Archie Comics was rocked by the publication of BETTY & VERONICA DOUBLE DIGEST #151, featuring the first installment of “Bad Boy Trouble,” an epic tale that ran through issue #154 and found Riverdale’s favorite teens rendered in a realistic style!

The “New Look” inspired months and months of debate and media coverage… and was so intriguing to fans that it led to further “New Look” sagas, including Jughead dealing with a bunch of “Matchmakers” in JUGHEAD’S DOUBLE DIGEST #139-142, and Moose and Midge’s romance put to the test in “Breakup Blues,” chronicled in PALS-N-GALS DOUBLE DIGEST #125-128.

Then, the “New Look” returned to its roots, with a new story once again appearing in the pages of BETTY & VERONICA DOUBLE DIGEST. The “My Father’s Betrayal” saga pitted Veronica against her father in a town-wide debate over whether to preserve a cherished forest or put up an industrial park for much needed jobs, resulting in one of the most explosive “New Look” stories yet!

Last month, “New Look” fans were treated to the first chapter of yet another classic-in-the-making, as Archie got the news of his father’s promotion… and with it, the family’s move to another state!

This August, “Goodbye Forever” continues in the pages of ARCHIE DOUBLE DIGEST #200, while the saga of Moose and Midge’s “Breakup Blues” is collected in a special trade paperback edition. Be sure to reserve these exciting “New Look” issues today!

ARCHIE’S DOUBLE DIGEST #201

PART TWO OF THE LATEST, POIGNANT “NEW LOOK” TALE!

“Goodbye Forever Part Two”: A promotion for Mr. Andrews means a new hometown for Archie… and his closest friends are crushed! So far, only Betty and Jughead know, but Veronica is about to find out, along with the rest of the gang having snacks at Pop’s Chok’lit Shoppe. That tremor running through Riverdale isn’t an earthquake, but the collective shock of all of Archie’s friends as they hear the news! Can Riverdale ever be the same? It’s the most poignant “New Look” story yet , rendered in the “realistic” art style that made Betty and Veronica’s “Bad Boy Trouble” and “My Father’s Betrayal,” Jughead’s “Matchmakers,” and Moose and Midge’s “Break-up Blues” some of the most talked about Archie stories in recent years! Multiple award-winning and -nominated artist Norm Breyfogle brings his fine-tuned talents to this heart-tugging tale, brought to you by “New Look” scribe Melanie J. Morgan.

SCRIPT: Melanie J. Morgan

ART: Norm Breyfogle

Shipping Date: August 5th, 2009

On Sale at Comic Specialty Shops: August 12th, 2009

On Sale on Newsstands: August 25th, 2009

Full color digest format

$3.99 US

ARCHIE NEW LOOK SERIES VOLUME 3: MOOSE & MIDGE – BREAKUP BLUES

It's the third installment in Archie's dynamic “New Look” series! For years, Archie fans the world over wondered what their favorite Riverdale teens would look like if rendered in a realistic style, and in 2007, Archie Comics answered the question with the ground-breaking, pulse-pounding, media-grabbing story: “Betty & Veronica: Bad Boy Trouble!” The success of that story prompted them to create an entire “New Look” series, continuing with “Jughead: The Matchmakers!” Now, Archie Comics reprints “Moose & Midge: Breakup Blues” from PALS ‘N GALS DOUBLE DIGEST #125-128. When Midge decides to go on a date with Reggie Mantle behind Moose’s back, the relationship dissolves before their friends’ very eyes! Can Betty, Archie and Veronica help the two former lovebirds see the light and rekindle the flame between them? You’ll never guess who comes to the rescue in this captivating story, brought to you by “New Look” scribe Melanie J. Morgan and masterfully penciled in the realistic style by veteran artist Tod Smith, with inks from journeyman talent Al Milgrom. Let’s just hope Riverdale can survive the epic rift!

SCRIPT: Melanie J. Morgan

ART: Tod Smith and Al Milgrom

Shipping Date: August 19th, 2009

On Sale at Comic Specialty Shops: August 26th, 2009

On Sale on Newsstands: September 8th, 2009

112-page, full color 6”x9” square bound paperback

$10.95 US