dTHE NEW 52 #1 FCBD 2012Media Release -- DC's 2012 Free Comic Book Day title, DC COMICS - THE NEW 52 #1 - will be offered on the January Previews Retailer Order Form in two editions: The standard edition, and a special, customized edition!

The DC COMICS - THE NEW 52 #1 Customized Edition is designed to help comics specialty retailers promote their stores - and it's available only to retailers ordering 5,000 copies or more!

"We had a strong response to the GREEN LANTERN customized FCBD edition last year. After listening to retailer feedback, we've lowered the ordering threshold for 2012," says Bob Wayne, DC's SVP - Sales. "This will allow more retailers to take advantage of this opportunity."

The DC COMICS - THE NEW 52 #1 Customized Edition will feature a 4-color area on the front cover for store information, logo and a special offer or coupon to be printed.

The DC COMICS - THE NEW 52 #1 Customized Edition is available to all retailers with accounts in good standing. It may be used as a giveaway through local newspapers or other distribution channels, as an in-store giveaway with purchase, or any number of other ways. This custom edition is available at a net cost of $.26 per copy, the same cost as the standard edition.

All custom text must be sent for review and approval to Matt Keller, Director - Direct Market and Digital Marketing. Retailers should provide hi-res illustrator vector files, hi-res tif files or hi-res jpegs of their logos via yousendit by February 10.

The text and art for the customized area is subject to DC's approval for both business and aesthetic purposes.