Diamond DistributionMedia Release -- Market Share data based on Total Sales for products invoiced in November 2011, with DC Entertainment leading in both the Dollar Share and Unit Market Share categories.

PUBLISHER DOLLAR SHARE UNIT SHARE
DC COMICS 34.69% 39.66%
MARVEL COMICS 33.30% 37.84%
IMAGE COMICS 5.36% 4.60%
IDW PUBLISHING 5.28% 3.65%
DARK HORSE COMICS 4.56% 3.47%
DYNAMITE ENTERTAINMENT 3.48% 3.20%
BOOM! STUDIOS 1.64% 1.55%
VIZ MEDIA 1.05% 0.39%
AVATAR PRESS 0.97% 0.55%
RANDOM HOUSE 0.96% 0.27%
OTHER NON-TOP 10 8.70% 4.81%
ARCHIE COMIC PUBLICATIONS 0.77% 0.91%
EAGLEMOSS PUBLICATIONS LTD 0.64% 0.17%
FANTAGRAPHICS BOOKS 0.64% 0.13%
HACHETTE BOOK GROUP USA 0.55% 0.14%
ZENESCOPE ENTERTAINMENT INC 0.43% 0.48%
BONGO COMICS 0.33% 0.39%
PUBLISHERS GROUP WEST 0.31% 0.03%
ONI PRESS INC. 0.25% 0.12%
DIGITAL MANGA DISTRIBUTION 0.22% 0.07%
DRAWN & QUARTERLY 0.20% 0.04%
OTHER NON-TOP 20 4.35% 2.34%