Diamond's Top 25 Toys for September 2012

Media Release -- The latest series of Hasbro's Marvel Legends Action Figures, featuring dynamic 6-inch sculpts of characters including Deadpool, Mystique, and the Punisher, was September's best-selling toy product to comic book specialty retailers.

DC Collectibles had seven products in September's top ten best-selling toys, led by the Batman: Arkham Asylum Deluxe: Titan Joker Action Figure, based on the fan-favorite video game.

Kotobukiya and Diamond Select Toys each had one product in the top ten. Kotobukiya's Batman "Black Costume Version" ArtFX Statue ranked #3, and Diamond Select Toys' Marvel Select: Ultron Action Figure ranked #6.

Data for Diamond's sales charts – which include the monthly market shares and all top product charts – are compiled by Diamond Comic Distributors from a universe of over 3,500 accounts, comprised of comic book specialty shops and other merchant stores and buyers. The shops are primarily located in North America, with a percentage of sales also to international stores and buyers located throughout the world. The account base includes not only brick-and-mortar comic book specialty shops, but also Internet stores, chain stores, and other specialty stores.

Unit and dollars sales are calculated based upon orders invoiced and shipped to Diamond accounts during any given month, which comprises initial pre-orders, advance reorders, and reorders, minus any copies that are received back from a title marked as returnable.