Media Release -- Presenting September 2012's Top Sellers in the categories of Magazines, Videos, Books, Trading Cards, Apparel, Prints & Posters, and Collectible Items based on total unit sales to comic book specialty shops.
Data for Diamond's sales charts — which include the monthly market shares and all top product charts — are compiled by Diamond Comic Distributors from a universe of over 3,500 accounts, comprised of comic book specialty shops and other merchant stores and buyers. The shops are primarily located in North America, with a percentage of sales also to international stores and buyers located throughout the world. The account base includes not only brick-and-mortar comic book specialty shops, but also Internet stores, chain stores, and other specialty stores.
Unit and dollars sales are calculated based upon orders invoiced and shipped to Diamond accounts during any given month, minus any copies that are distributed free of cost.
About the Diamond Sales Index: The Sales Index of selected monthly Best Seller Charts is presented as a comparative tool for retailers and publishers. It presents Diamond's monthly sales for individual titles in relation to Diamond's total sales for the issue of DC Comics' monthly Batman comic book. (Batman is used as the control title — with a value of 100 — because sales of Batman remain relatively stable.) This allows for easy comparison to other titles and helps retailers gauge their orders for all other titles. This formula is only a guide, other factors may impact a titles' ability to sell in certain locations and clientele.
TOP 10 MAGAZINES
| QtyRank | RetailRank | Index | Magazine | Vendor |
| 1 | 1 | 2.48 | DC SUPERHERO CHESS FIG COLL MAG #14 NIGHTWING WHITE BISHOP | EAG |
| 2 | 2 | 2.31 | DC SUPERHERO CHESS FIG COLL MAG #15 MR FREEZE BLACK PAWN | EAG |
| 3 | 4 | 1.59 | DOCTOR WHO MAGAZINE #450 | PAN |
| 4 | 5 | 1.58 | BACK ISSUE #59 | TWO |
| 5 | 6 | 1.51 | BACK ISSUE #60 | TWO |
| 6 | 10 | 1.29 | ALTER EGO #112 | TWO |
| 7 | 12 | 1.13 | G FAN #100 | DAI |
| 8 | 7 | 1.01 | DOCTOR WHO SPECIAL #32 | PAN |
| 9 | 21 | 1.01 | DISNEY PRINCESS MAGAZINE #8 | DIS |
| 10 | 14 | 0.95 | STAR WARS INSIDER #136 | TIT |
TOP 10 BOOKS
| QtyRank | DollarRank | Index | Book | Vendor |
| 1 | 3 | 0.55 | MARS ATTACKS HC (C: 0-1-1) | ABRAMS |
| 2 | 10 | 0.47 | VAMPIRE HUNTER D NOVEL VOL 18 FORTRESS O/T ELDER GOD | DARK HORSE COMICS |
| 3 | 4 | 0.39 | ROUGH JUSTICE SC DC COMIC SKETCHES OF ALEX ROSS (C: 1-1-2) | RANDOM HOUSE |
| 4 | 2 | 0.33 | SENGOKU BASARA SAMURAI HEROES OFF COMP WORKS SC (C: 0-0-2) | UDON ENTERTAINMENT CORP |
| 5 | 6 | 0.24 | OVERSTREET COMIC BK PG SC VOL 42 AVENGERS (C: 0-1-2) | GEMSTONE PUBLISHING |
| 6 | 7 | 0.19 | SIREN BEWITCHING ART DAN BRERETON HC SGN ED (C: 0-1-1) | LITTLE EVA INK |
| 7 | 30 | 0.18 | ONLY THE RING FINGER KNOWS NOVEL VOL 05 (OF 5) (C: 0-1-2) | DIGITAL MANGA DISTRIBUTION |
| 8 | 5 | 0.17 | MARVEL VS CAPCOM OFF COMP WORKS SC (PP #1031) | UDON ENTERTAINMENT CORP |
| 9 | 35 | 0.17 | SO YOU WANT TO BE A COMIC BOOK ARTIST ULT GUIDE SC (C: 0-1-2 | POCKET BOOKS |
| 10 | 34 | 0.17 | BUGS & DAFFY DESKTOP DUO KIT (C: 1-1-2) | RUNNING PRESS |
TOP 10 TRADING CARDS
| DollarRank | QtyRank | DiamdNo | Trading Card | Vendor |
| 1 | 1 | JUN121495 | DC COMICS NEW 52 T/C BOX | CRYPTOZOIC ENTERTAINMENT |
| 2 | 4 | JUN121493 | TOPPS 2012 FINEST FOOTBALL T/C OUTER BOX | TOPPS COMPANY |
| 3 | 5 | JUN121494 | TOPPS 2012 PLATINUM FOOTBALL T/C BOX | TOPPS COMPANY |
| 4 | 3 | JUN121101 | DF WARLORD OF MARS T/C SET BOX | DYNAMIC FORCES |
| 5 | 7 | JUN121492 | TOPPS 2012 TRIPLE THREADS BASEBALL T/C BOX | TOPPS COMPANY |
| 6 | 6 | AUG121557 | TOPPS 2012 WWE T/C BOX | TOPPS COMPANY |
| 7 | 10 | FEB121326 | BOWMAN 2012 BASEBALL T/C JUMBO BOX | TOPPS COMPANY |
| 8 | 8 | JUN121491 | TOPPS 2012 BASEBALL T/C COMPLETE SET | TOPPS COMPANY |
| 9 | 9 | AUG121550 | TOPPS 2012 HERITAGE MINOR LEAGUE BASEBALL T/C BOX | TOPPS COMPANY |
| 10 | 2 | MAY101704 | ZOMBIE SURVIVAL PLAYING CARDS | AQUARIUS POSTERS |
TOP 10 APPAREL
| DollarRank | QtyRank | Apparel | Vendor |
| 1 | 1 | BTTF MARTY HAT REPLICA | DIAMOND SELECT TOYS LLC |
| 2 | 3 | AVENGERS CAPTAIN AMERICA MOVIE ADULT SHIELD | DISGUISE INC |
| 3 | 2 | AVENGERS THOR MOVIE HAMMER | DISGUISE INC |
| 4 | 6 | MTG JACE SWIRL BLK T/S XL | MIGHTY FINE |
| 5 | 4 | LEGEND OF ZELDA SKYWARD SWORD SYMBOL T/S MED | FREEZE CMI |
| 6 | 8 | DUNGEONS AND DRAGONS ORIGINS RED T/S XL | MIGHTY FINE |
| 7 | 14 | AVENGERS THOR LAPLANDER | ELOPE INC. |
| 8 | 10 | DOCTOR WHO KEEP CALM IM THE DOCTOR BLUE T/S LG | TITAN BOOKS UK |
| 9 | 9 | MTG JACE SWIRL BLK T/S LG | MIGHTY FINE |
| 10 | 17 | AVENGERS CAPTAIN AMERICA SHIELD LAPLANDER | ELOPE INC. |
TOP 10 POSTERS
| QtyRank | DollarRank | Poster | Vendor |
| 1 | 2 | AVENGERS ASSEMBLE BY BAGLEY POSTER | MARVEL COMICS |
| 2 | 4 | MARVEL NOW BY QUESADA POSTER | MARVEL COMICS |
| 3 | 5 | SPAWN 20TH ANNIVERSARY POSTER #3 | IMAGE COMICS |
| 4 | 12 | AVENGERS VS. X-MEN BY CHEUNG POSTER | MARVEL COMICS |
| 5 | 3 | AVENGERS #1 WALL POSTER | ASGARD PRESS |
| 6 | 6 | AMAZING FANTASY #15 WALL POSTER | ASGARD PRESS |
| 7 | 7 | CAPTAIN AMERICA #100 WALL POSTER | ASGARD PRESS |
| 8 | 1 | VAMPIRELLA JOSE GONZALEZ VINTAGE POSTER NEW PTG | DYNAMIC FORCES |
| 9 | 8 | JOURNEY INTO MYSTERY #83 WALL POSTER | ASGARD PRESS |
| 10 | 9 | INVINCIBLE IRON MAN #1 WALL POSTER | ASGARD PRESS |
TOP 10 COLLECTIBLES
| DollarRank | QtyRank | Collectible | Vendor |
| 1 | 6 | AVENGERS CAPTAIN AMERICA DELUXE 23IN METAL SHIELD | DISGUISE INC |
| 2 | 1 | MARVEL SILVER SURFER BOTTLE OPENER | DIAMOND SELECT TOYS LLC |
| 3 | 3 | DC SUPERHERO CHESS FIG COLL MAG BINDER | EAGLEMOSS PUBLICATIONS LTD |
| 4 | 95 | CHUMBUDDY 2 SHARK SLEEPING BAG | DKE INC |
| 5 | 35 | AVENGERS THOR DLX HAMMER PROP REPLICA | DISGUISE INC |
| 6 | 59 | DOCTOR WHO MASTERS FOB WATCH | UNDERGROUND TOYS |
| 7 | 11 | PEZ KISS GIFT SET | BURDETTE BECKMANN INC. |
| 8 | 7 | VENOM BUST BANK | MONOGRAM PRODUCTS |
| 9 | 5 | POP HEROES BATMAN VINYL FIGURE | FUNKO |
| 10 | 2 | AVENGERS THOR HAMMER PEWTER KEYRING | MONOGRAM PRODUCTS |
TOP 10 VIDEOS
| QtyRank | DollarRank | Video | Vendor |
| 1 | 15 | GAMERA WAR OF THE MONSTERS DVD COLL | ALLEGRO MEDIA GROUP |
| 2 | 2 | TRANSFORMERS JP COLL SUPER-GOD MSTFRC DVD | GAIAM INC. |
| 3 | 6 | WOLVERINE ANIMATED SERIES COMP SER DVD | VPD |
| 4 | 7 | X-MEN ANIMATED SERIES COMP SER DVD | VPD |
| 5 | 9 | BLADE ANIMATED SERIES COMP SER DVD | VPD |
| 6 | 11 | IRON MAN ANIMATED SERIES COMP SER DVD | VPD |
| 7 | 17 | GREEN LANTERN TAS DVD SEA 01 PT 1 | WARNER HOME VIDEO INC |
| 8 | 5 | BLEACH UNCUT DVD BOX SET VOL 14 | WARNER HOME VIDEO INC |
| 9 | 4 | WALKING DEAD DVD SEA 02 | VPD |
| 10 | 14 | TRANSFORMERS JP COLL VICTORY DVD | GAIAM INC. |
