Media Release -- DC Collectibles' Batman: Arkham City Series 2 Action Figures, a series of action figures based on Warner Bros. Interactive Entertainment's best-selling video game Batman: Arkham City, were the best-selling Toy product distributed to direct market specialty retailers according to Diamond Comic Distributors, the world's largest distributor of comics, graphic novels, and pop-culture merchandise.
Diamond Select Toys was 2012's leading Toy manufacturer distributed through Diamond Comic Distributors taking 26.63% of the dollars invoiced and 51.97% of the total toy units shipped to retailers. DC Collectibles was 2012's number two manufacturer with 23.76% of the dollars invoiced and 20.19% of the units shipped.
Diamond Select Toys saw success with their Marvel Select Figures, with three of the high-end action figures in the year's top twenty. Their best-selling toy for the year was the Marvel Select: Spider-Man Action Figure at #3, followed by the Marvel Select: Amazing Spider-Man Movie Action Figure, based on the new film, at #7.
Bowen Designs' Thor Classic Action Statue was the year's best-selling statue and ranked #20 for the year among all toy-related products.
The best-selling import toy for 2012 was Square-Enix's Batman: Arkham Asylum Play Arts ~KAI~: Harley Quinn Action Figure, based on the best-selling video game Batman: Arkham Asylum, which ranked #9 for the year among all toy-related products.
TOP MANUFACTURERS OF 2012
| DOLLARS | UNITS | |
| DIAMOND SELECT TOYS | 26.63% | 51.97% |
| DC COLLECTIBLES | 23.76% | 20.19% |
| KOTOBUKIYA | 6.41% | 3.25% |
| BOWEN DESIGNS | 5.66% | 0.95% |
| SQUARE ENIX | 5.28% | 3.42% |
| HASBRO TOY GROUP | 4.63% | 1.19% |
| UNDERGROUND TOYS | 2.13% | 2.18% |
| MCFARLANE' TOYS | 2.10% | 0.51% |
| BIG FISH TOYS. | 1.60% | 1.16% |
| BLUEFIN | 1.41% | 0.89% |
| OTHER MANUFACTURERS | 20.38% | 14.30% |
TOP TOYS OF 2012
| DollarRank | QtyRank | Toy | VendName |
| 1 | 27 | BATMAN ARKHAM CITY SER 2 | DC COMICS |
| 2 | 14 | WE CAN BE HEROES JUSTICE LEAGUE 7 PACK BOX SET | DC COMICS |
| 3 | 1 | MARVEL SELECT SPIDER-MAN AF | DIAMOND SELECT TOYS LLC |
| 4 | 3 | JUSTICE LEAGUE BATMAN ACTION FIGURE | DC COMICS |
| 5 | 117 | MASS EFFECT 3 SERIES 2 AF ASST | BIG FISH TOYS, INC. |
| 6 | 129 | STARCRAFT PREMIUM SER 2 MASTER CASE ASST | DC COMICS |
| 7 | 4 | MARVEL SELECT AMAZING SPIDER-MAN MOVIE AF | DIAMOND SELECT TOYS LLC |
| 8 | 5 | BATMAN ARKHAM CITY SER 3 BATMAN AF | DC COMICS |
| 9 | 35 | BATMAN ARKHAM ASYLUM PLAY ARTS KAI HARLEY QUINN AF | SQUARE ENIX INC |
| 10 | 46 | JUSTICE LEAGUE DARKSEID DELUXE AF | DC COMICS |
| 11 | 37 | BATMAN ARKHAM ASYLUM PLAY ARTS KAI ARM BATMAN AF | SQUARE ENIX INC |
| 12 | 6 | MARVEL SELECT AVENGERS MOVIE HAWKEYE AF | DIAMOND SELECT TOYS LLC |
| 13 | 41 | BATMAN ARKHAM ASYLUM PLAY ARTS KAI BATMAN AF | SQUARE ENIX INC |
| 14 | 7 | JUSTICE LEAGUE SUPERMAN ACTION FIGURE | DC COMICS |
| 15 | 43 | BATMAN ARKHAM ASYLUM PLAY ARTS KAI JOKER AF | SQUARE ENIX INC |
| 16 | 151 | WALKING DEAD TV SERIES 2 AF ASST | TMP TOYS / MCFARLANE'S TOYS |
| 17 | 44 | ARKHAM ASYLUM DELUXE TITAN JOKER AF | DC COMICS |
| 18 | 177 | TMNT RETRO COLLECTOR AF ASST | PLAYMATES |
| 19 | 30 | ARKHAM CITY KILLER CROC DLX AF | DC COMICS |
| 20 | 214 | THOR CLASSIC ACTION STATUE | BOWEN DESIGNS |
| 21 | 8 | MARVEL SELECT COLOSSUS AF | DIAMOND SELECT TOYS LLC |
| 22 | 169 | MASS EFFECT 3 SERIES 1 AF ASST | BIG FISH TOYS, INC. |
| 23 | 9 | MARVEL SELECT AVENGERS MOVIE IRON MAN MK VI AF | DIAMOND SELECT TOYS LLC |
| 24 | 152 | MARVEL X TOKIDOKI FRENZIES 30PC BMB DS | TOKIDOKI LLC |
| 25 | 179 | WALKING DEAD TV SERIES 1 AF ASST | TMP TOYS / MCFARLANE'S TOYS |
| 26 | 39 | ARKHAM CITY MR FREEZE DLX AF | DC COMICS |
| 27 | 10 | JUSTICE LEAGUE FLASH ACTION FIGURE | DC COMICS |
| 28 | 60 | DC HARLEY QUINN BISHOUJO STATUE | KOTO INC. |
| 29 | 82 | DC COMICS COVER GIRLS HARLEY QUINN STATUE | DC COMICS |
| 30 | 11 | MARVEL SELECT GREEN GOBLIN AF | DIAMOND SELECT TOYS LLC |
| 31 | 176 | MARVEL LEGENDS 6-IN AF ASST 201203 | HASBRO TOY GROUP |
| 32 | 13 | JUSTICE LEAGUE WONDER WOMAN AF | DC COMICS |
| 33 | 105 | DARK KNIGHT RISES BATMAN 1/6 SCALE ICON STATUE | DC COMICS |
| 34 | 12 | BATMAN ARKHAM CITY SER 3 PENGUIN AF | DC COMICS |
| 35 | 2 | MARVEL SELECT AVENGERS MOVIE HULK AF | DIAMOND SELECT TOYS LLC |
| 36 | 15 | BATMAN ARKHAM CITY SER 3 AZRAEL AF | DC COMICS |
| 37 | 115 | DARK KNIGHT RISES CATWOMAN 1/6 SCALE ICON STATUE | DC COMICS |
| 38 | 386 | DARK KNIGHT BATMAN HD MASTERPIECE AF | ENTERBAY INTERNATIONAL LTD. |
| 39 | 18 | MARVEL SELECT AMAZING SPIDER-MAN MOVIE LIZARD AF | DIAMOND SELECT TOYS LLC |
| 40 | 54 | KNIGHT RIDER 1/15 SCALE KITT | DIAMOND SELECT TOYS LLC |
| 41 | 203 | BATMAN HUSH BATMAN RAH | MEDICOM TOY CORPORATION |
| 42 | 17 | MARVEL SELECT INCREDIBLE HULK AF | DIAMOND SELECT TOYS LLC |
| 43 | 119 | BATMAN ARTFX STATUE BLACK COSTUME VER | KOTO INC. |
| 44 | 425 | DARK KNIGHT JOKER HD MASTERPIECE AF | ENTERBAY INTERNATIONAL LTD. |
| 45 | 16 | SW R2-D2 FIGURE BANK | DIAMOND SELECT TOYS LLC |
| 46 | 296 | THOR MODERN MUSEUM STATUE | BOWEN DESIGNS |
| 47 | 19 | BATMAN ARKHAM CITY SER 3 RAS AL GHUL AF | DC COMICS |
| 48 | 86 | BATMAN BLACK & WHITE JOKER STATUE BRIAN BOLLAND | DC COMICS |
| 49 | 271 | SPIDER-MAN ACTION STATUE | BOWEN DESIGNS |
| 50 | 21 | JUSTICE LEAGUE AQUAMAN AF WAVE 3 | DC COMICS |
